---
layout: default
title: Stop signing contracts before you've seen your own numbers
description: AI-native diagnostic and prescriptive accounting layer for multi-location operators, PE rollups, and franchises. Connect QuickBooks, Intacct, or NetSuite in an afternoon — no implementation fees, no six-month rollout.
---

<section class="hero">
  <div class="container">
    <div class="hero-grid">
      <div>
        <div class="hero-eyebrow">Diagnostic + Prescriptive · live on your real books</div>
        <h1>
          Stop signing contracts before you've seen your <span class="alt">own numbers.</span>
        </h1>
        <p class="hero-sub">
          The AI-native diagnostic and prescriptive layer that sits on top of QuickBooks, Sage Intacct, or NetSuite. Connect read-only in an afternoon. See why last quarter missed, and three ranked paths to next quarter's target &mdash; on your real data, the same day.
        </p>
        <div class="hero-ctas">
          <a href="https://app.rollupbooks.ai" class="btn btn-primary">Start free on your books <span class="btn-arrow">&rarr;</span></a>
          <a href="/platform/" class="btn btn-ghost">How it works</a>
        </div>
        <div class="hero-trust">
          <span class="check">No implementation fees</span>
          <span class="check">No six-month rollout</span>
          <span class="check">Cancel anytime</span>
        </div>
      </div>

      <aside class="bridge-mock" aria-label="EBITDA bridge preview">
        <div class="b-head">
          <div>
            <div class="b-title">EBITDA Bridge · Q2 2026 plan</div>
            <div class="b-meta">Acme Group · 5 locations · USD</div>
          </div>
          <span class="chip active"><span class="check"></span>Live</span>
        </div>
        <div class="bridge-bars">
          <div class="bb baseline">
            <span class="val">$1.82M</span>
            <div class="bar" style="height: 74%"></div>
            <span class="lbl">Q1 baseline</span>
          </div>
          <div class="bb up">
            <span class="val">+$180k</span>
            <div class="bar" style="height: 12%; margin-bottom: 74%"></div>
            <span class="lbl">Price +4%</span>
          </div>
          <div class="bb up">
            <span class="val">+$92k</span>
            <div class="bar" style="height: 8%; margin-bottom: 86%"></div>
            <span class="lbl">Mix shift</span>
          </div>
          <div class="bb down">
            <span class="val">&minus;$48k</span>
            <div class="bar" style="height: 4%; margin-bottom: 90%"></div>
            <span class="lbl">Labor drag</span>
          </div>
          <div class="bb up">
            <span class="val">+$66k</span>
            <div class="bar" style="height: 6%; margin-bottom: 84%"></div>
            <span class="lbl">Add 1 loc</span>
          </div>
          <div class="bb down">
            <span class="val">&minus;$22k</span>
            <div class="bar" style="height: 2%; margin-bottom: 88%"></div>
            <span class="lbl">FX</span>
          </div>
          <div class="bb target">
            <span class="val">$2.09M</span>
            <div class="bar" style="height: 85%"></div>
            <span class="lbl">Q2 target</span>
          </div>
        </div>
        <div class="b-foot">
          <span>Start · $1.82M</span>
          <span>Net &Delta; · +$268k</span>
          <span>End · $2.09M</span>
        </div>
      </aside>
    </div>
  </div>
</section>

{%- include audience-strip.html -%}

<section class="section" id="three-pillars">
  <div class="container">
    <div class="section-eyebrow">What you get on day one</div>
    <h2 class="section-title">Three things that stop being a <span class="alt">spreadsheet.</span></h2>
    <p class="section-sub">Most accounting platforms tell you what already happened, slower or faster. We tell you why it happened, and what to do about it &mdash; calibrated against your business's own history.</p>

    <div class="pillar-grid">
      <article class="pillar">
        <div class="pillar-num">01 · IMPORT</div>
        <h3 class="pillar-title">AI-assisted import, not implementation.</h3>
        <p class="pillar-body">OAuth into QuickBooks, Intacct, NetSuite, or Xero. The AI maps your chart of accounts to the diagnostic model in minutes, backfills locations on historic entries, and brings two years of journal history. Your accountants keep their tools. No SOW, no kickoff, no consultant.</p>
      </article>
      <article class="pillar">
        <div class="pillar-num">02 · DIAGNOSE</div>
        <h3 class="pillar-title">Find out what went wrong before close.</h3>
        <p class="pillar-body">Anomaly detection on every journal entry. Variance attribution by operational lever. Root-cause walks down to the specific transactions and locations that drove the miss. Every finding comes with a one-sentence AI explanation grounded in your driver history.</p>
      </article>
      <article class="pillar">
        <div class="pillar-num">03 · PRESCRIBE</div>
        <h3 class="pillar-title">See what's going to start going right.</h3>
        <p class="pillar-body">State the target. Goal Seek returns three to five lever combinations that get you there, ranked by feasibility against your own history. Drag levers in What-If, watch EBITDA move in real time. Sub-second recompute against a 50-location consolidated view.</p>
      </article>
    </div>
  </div>
</section>

<section class="section" style="background: var(--bg-deep);" id="anti-impl">
  <div class="container">
    <div class="section-eyebrow">Why now</div>
    <h2 class="section-title">The implementation cycle is <span class="alt">broken.</span></h2>
    <p class="section-sub">You're being asked to sign a six-figure contract for software you haven't seen run on your own data. We don't think that's how this should work anymore.</p>

    <div class="compare-grid">
      <article class="compare-card them">
        <div class="compare-tag">Legacy ERP rollout</div>
        <h4>Sign first. Find out later.</h4>
        <ul class="compare-list">
          <li>Three-month sales cycle with a CFO deck and a demo on someone else's data</li>
          <li>$60k&ndash;$400k implementation fee billed up front</li>
          <li>Six to nine months of consultants mapping your chart of accounts by hand</li>
          <li>First real insight six quarters after the LOI</li>
          <li>By then you've forgotten the original business case</li>
        </ul>
      </article>
      <article class="compare-card us">
        <div class="compare-tag">Rollupbooks</div>
        <h4>See it run on your books, <span class="alt">first.</span></h4>
        <ul class="compare-list">
          <li>OAuth into your existing books in five minutes</li>
          <li>AI-assisted COA mapping; ledger history imported by lunch</li>
          <li>First diagnostic findings and Goal Seek runs the same afternoon</li>
          <li>Decide whether to keep going after you've seen results &mdash; not before</li>
          <li>Cancel anytime. No SOW, no exit clause to negotiate.</li>
        </ul>
      </article>
    </div>
  </div>
</section>

<section class="section" id="features">
  <div class="container">
    <div class="section-eyebrow">The capabilities</div>
    <h2 class="section-title">Diagnostic. Prescriptive. <span class="alt">Auditable.</span></h2>
    <p class="section-sub">Six capabilities built on the same engine, the same lever vocabulary, and the same connection to your real books. Every projection traces back to journal entries; every recommendation is bounded by what your business has actually done.</p>

    <div class="feature-grid">
      {%- for feature in site.data.features -%}
        <a class="feature-card-lg" href="{{ feature.url | relative_url }}">
          <div class="icon">{{ feature.icon }}</div>
          <div class="tag">{{ feature.tag }}</div>
          <h3>{{ feature.title }}</h3>
          <p>{{ feature.blurb }}</p>
          <span class="more">Learn more</span>
        </a>
      {%- endfor -%}
    </div>
  </div>
</section>

<section class="section" style="background: var(--bg-tint);" id="moat">
  <div class="container">
    <div class="pullquote">
      <q>The wedge versus the close-automation crowd is prescriptive AI. The moat is that the more the platform sees, the more credible its proposed paths become &mdash; calibrated, lever by lever, on the operator's own history.</q>
      <div class="src">Our product thesis · the calibration loop, not the model</div>
    </div>
  </div>
</section>

<section class="section" id="audiences">
  <div class="container">
    <div class="section-eyebrow">Where it fits</div>
    <h2 class="section-title">Three shapes of operator we built this <span class="alt">for.</span></h2>
    <p class="section-sub">If you have more than one of anything &mdash; location, entity, fiscal year, franchisee &mdash; the diagnostic layer needs to know.</p>

    <div class="scenarios">
      {%- for audience in site.data.audiences -%}
        <article class="scenario">
          <div class="scenario-tag">{{ audience.tag }}</div>
          <h3 class="scenario-title">{{ audience.title }}</h3>
          <p class="scenario-body">{{ audience.body }}</p>
          <div class="scenario-quote">
            "{{ audience.quote }}"
            <div class="scenario-quote-by">{{ audience.quote_by }}</div>
          </div>
          <a href="{{ audience.url | relative_url }}" class="more">See the use case</a>
        </article>
      {%- endfor -%}
    </div>
  </div>
</section>

<section class="section" id="faq">
  <div class="container-narrow">
    <div class="section-eyebrow section-center">Questions, answered</div>
    <h2 class="section-title section-center" style="text-align:center; margin: 0 auto 48px;">What the buying team asks <span class="alt">first.</span></h2>

    <div class="faq-list">
      {%- for item in site.data.faqs.home -%}
        <details class="faq-item">
          <summary class="faq-q">{{ item.q }} <span class="icon">+</span></summary>
          <div class="faq-a">{{ item.a }}</div>
        </details>
      {%- endfor -%}
    </div>
  </div>
</section>